Why the British Army has taken a soft approach in its new campaign Posted by : Add Comment The British Army's new recruitment adverts emphasise tolerance rather than heroism and adventure. from BBC News - Home http://ift.tt/2CYJ3lN via IFTTT Tags : #BBC UK news Share This : Unknown Related Post:UKIP's leader announces plans to quit on day he is confirmedCommonwealth Games: England shock Australia to win netball goldCommonwealth Games 2018: Scotland's Callum Hawkins collapses in marathonGrowth in short-term-let market raises fire concernsPolice 'revolution' after dealer caught by WhatsApp photoWPP chief Sir Martin Sorrell quits advertising agency